Marketing for Web and Internet companies is of premier importance. Long past are the days of "build it and they will come." Any solid Internet or Web company needs to continually market to enhance user acquisition, revenues and other company goals.

If you're not allocating at least 5% of your top line revenue to marketing, then you are not exposing your company to enough prospects. Here are a variety of marketing mechanisms to consider in your overall marketing plan.

1. Widgets – Creation, Distribution, Tracking

2. Banner Ads - Set up Efficient and Optimized Banner Ad Campaigns

3. Sponsorships - Locate and Sign Sponsorships With Key Partners

4. SEM - Set up and Run Search Engine Marketing Campaigns

5. SEO - Optimize Web Properties for Google, Yahoo, Bing and more.

6. Strategic Partnerships - Locate and Sign Strategic Partnerships

7. Social Media - Set up Social Media Strategies for Facebook MySpace Twitter and More

8. Mobile - SMS (Text Messaging) Set up Campaigns Including Distribution, Couponing, Two-Way Text Messaging and More. Payment Gateways and E-Commerce Via the Mobile Phone. GPS/Location Based Services - Advertising, Tracking

9. Web 2.0 Development and Compliance - Ensure all web properties are Web 2.0

10. Website Redesign - Re-build Web Properties to Optimize Brand, New Architecture, Navigation, Usability, Web Content and Articulation, Minisites and Landing Pages

11. Blogging - Create at blogging presence with relevant content

12. Print Media - Direct Mail - Use of Postcards and Letters To Local Residents, Billboards, Magazine and Newspapers

13. Brand Building - Decide on Key Branding Elements and Messages

i. Core Business and Offerings

ii. Logo

iii. Taglines

iv. Company Values

14. Product/Service Positioning – Pricing, Core Offerings

15. Avatar Creation - Create pop up Avatars for Specific Messages

16. Mass Media – Radio, TV/Cable

17. Classifieds – Craigslist and others

18. YouTube