This past week Google agreed to buy AdMob for a whopping $750 million thereby solidifying the mobile ad model. Mobile advertising was thought to be interesting for the future but Google just created a time warp and the future is...uh well, NOW. This acquisition was thought to be overpriced due to the fact that Apple was in the background bidding for AdMob. First lesson in M&A...find multiple suitors to create value. Just ask us at Ekinix - we can help.