With any website, or Internet company, user acquisition is job one. It doesn't matter whether you're selling products or services, or just providing content, getting users to your site and having them register will enable you to build your business. A large part of the value of any web property is the number of users and how they are monetized. For instance, social media is one of the most popular categories of web properties and has a high user base with relatively little monetization. Other Web properties, like the Wall Street Journal have a lot of subscribers and monetize their site very well.

When going after users, you want to be sure that you use all available and appropriate marketing mechanisms, within budget:

• Social media marketing
• E-Mail marketing
• Banner ads and sponsorships
• Google search engine marketing and placements
• Other search engines such as Yahoo and Bing
• Widgets
• Partnerships with complimentary Web companies where you can cross advertise to users
• Marketing to your existing user base with add-on products or services
• More.

Ekinix has advanced consulting services with some of the most talented Internet marketers in the world to help. Contact us at any time.